Benoit Tranzer on the future of Brand Tracking, bringing a new order in the chaos!
A conversation between Michael Howard and Benoit Tranzer, Global Service Line Leader for Brand Health Tracking at Ipsos, discussing the evolving landscape of brand tracking in today's complex and ever-changing world.

Benoit Tranzer on the future of Brand Tracking, bringing a new order in the chaos!

22 Apr 2024 2 min read
Adapting to the Changing Face of Market Research with Todd Horvitz
Now that's Significant - Adapting to the Changing Face of Market Research with Todd Horvitz

Adapting to the Changing Face of Market Research with Todd Horvitz

16 Apr 2024 2 min read
Kerry Hecht on participant quality, engagement and AI
Kerry Hecht

Kerry Hecht on participant quality, engagement and AI

14 Mar 2024 2 min read
AI: More than just a chat tool - with Chris Robson

AI: More than just a chat tool - with Chris Robson

01 Feb 2024 2 min read
We write for Greenbook on the future of market research technology
Greenbook blog

We write for Greenbook on the future of market research technology

05 Dec 2023 1 min read
Oscar Carlsson on generative AI in the workplace
Oscar Carlsson Cint

Oscar Carlsson on generative AI in the workplace

27 Nov 2023 8 min read
Dan Wasserman on prompt engineering for generative AI

Dan Wasserman on prompt engineering for generative AI

13 Nov 2023 5 min read
Ray Poynter on Leadership in Insights, and AI

Ray Poynter on Leadership in Insights, and AI

31 Oct 2023 3 min read
Speed, AI, and reflections of the Human Insights Conference

Speed, AI, and reflections of the Human Insights Conference

21 Sep 2023 3 min read
We write for Greenbook on balancing innovation and fundamentals

We write for Greenbook on balancing innovation and fundamentals

19 Sep 2023 2 min read