Insight into the insight industry

We're proud to share thought leadership by market research experts from around the world. Enjoy the read (or listen in on our podcast).

Making the consumer the “super hero” of insights programs with Vera Chien
Infotools' Now that's Significant podcast - Michael Howard and Vera Chien delve into the fascinating world of consumer insights, exploring how research shapes content creation and strategy at Warner Bros. Discovery.

Making the consumer the “super hero” of insights programs with Vera Chien

15 Jul 2024 1 min read
ESOMAR achieves 98% time savings in global report preparation with Harmoni
ESOMAR achieves 98% time savings in global report preparation with Harmoni

ESOMAR achieves 98% time savings in global report preparation with Harmoni

08 Jul 2024 3 min read
We write for Research Live about making brand trackers work harder

We write for Research Live about making brand trackers work harder

06 Jul 2024 2 min read
Achieving meaningful customer centricity with AiCi Li of Mars
The journey toward achieving meaningful customer centricity in retail with AiCi Li

Achieving meaningful customer centricity with AiCi Li of Mars

04 Jul 2024 2 min read
Embracing change in market research with Alysse Henkel
Infotools hosts Alysse Henkel

Embracing change in market research with Alysse Henkel

03 Jul 2024 2 min read
Leveraging insights to drive strategy Aparnaa Rajasekaran of Georgia-Pacific
Infotools market research podcast.

Leveraging insights to drive strategy Aparnaa Rajasekaran of Georgia-Pacific

26 Jun 2024 2 min read
Navigating the AI-Driven Future of Work: Insights from JP Soltesz

Navigating the AI-Driven Future of Work: Insights from JP Soltesz

19 Jun 2024 3 min read
Understanding the Power of the Creator Economy: Insights from Ed Keller

Understanding the Power of the Creator Economy: Insights from Ed Keller

12 Jun 2024 4 min read
9 common concerns market researchers have when considering new software tools.
Now that's Significant Podcast- Infotools, Harmoni - 9 common concerns market researchers have when considering new software tools

9 common concerns market researchers have when considering new software tools.

04 Jun 2024 13 min read
The anatomy of a modern market research function with Victoria Sakal
Now that's Significant is a podcast by Infotools, with this episode focusing on the anatomy of a modern market research function with Victoria Sakal

The anatomy of a modern market research function with Victoria Sakal

30 May 2024 2 min read