Insight into the insight industry

We're proud to share thought leadership by market research experts from around the world. Enjoy the read (or listen in on our podcast).

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The dawn of Big R and all its benefits with Naomi Grewal
Infotools Harmoni - Now that's Significant podcast - The dawn of Big R and all its benefits with Naomi Grewal
Market research

The dawn of Big R and all its benefits with Naomi Grewal

09 Sep 2024 2 min read
Introducing the Insights Awareness Index with Lucy Davison
Market research

Introducing the Insights Awareness Index with Lucy Davison

28 Aug 2024 2 min read
How to strengthen your insights team’s reputation with Emily Paladino
Infotools' Now that's Significant Podcast - How to strengthen your insights team’s reputation with Emily Paladino
People

How to strengthen your insights team’s reputation with Emily Paladino

22 Aug 2024 2 min read
Augmented market research perspectives with Snap’s Takeshi Tawarada & Kara Louis
Infotools' Now that's Significant Podcast - Ep 124 - Augmented Market Research perspectives with Snap’s Takeshi Tawarada & Kara Louis
Technology

Augmented market research perspectives with Snap’s Takeshi Tawarada & Kara Louis

14 Aug 2024 2 min read
RANZ Panel: Unveiling the economic crystal ball
People

RANZ Panel: Unveiling the economic crystal ball

09 Aug 2024 1 min read
The storytelling & data-driven decision dance with Brian Robinson
Market research

The storytelling & data-driven decision dance with Brian Robinson

09 Aug 2024 2 min read
Infotools releases new “Space to Think” paper on the state of AI in market research
State of AI
Technology

Infotools releases new “Space to Think” paper on the state of AI in market research

08 Aug 2024 1 min read
Selecting market research software: tips and tricks
Technology

Selecting market research software: tips and tricks

25 Jul 2024 1 min read
Empty Planet: The shock of global population decline - Darrell Bricker
People

Empty Planet: The shock of global population decline - Darrell Bricker

18 Jul 2024 1 min read
Making the consumer the “super hero” of insights programs with Vera Chien
Infotools' Now that's Significant podcast - Michael Howard and Vera Chien delve into the fascinating world of consumer insights, exploring how research shapes content creation and strategy at Warner Bros. Discovery.
People

Making the consumer the “super hero” of insights programs with Vera Chien

15 Jul 2024 1 min read
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