Intelligent analysis software for usage and attitude studies

Harmoni is a market-leading tool to help you uncover powerful insights, see how you compare to the competition in every way that matters to you, and much more.

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Intelligent analysis software for usage and attitude studies

Empower data-driven stakeholders

Software like Harmoni democratizes specialist activities like complex data analysis. As market researchers often need to analyze at a respondent level, many generic data analysis tools are out of the picture since they opt for aggregated analyses. Harmoni is purpose-built analysis software for usage and attitude studies, which can help empower your data-savvy stakeholders, who are continuously seeking that competitive edge.
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Audience sentiment tracking made easy

What do you want and need? How do you feel? What is your experience? These are all attitudinal questions that primary research is designed to answer. When you have the right technology to explore and analyze these answers, you can uncover important metrics like the effectiveness of your marketing, the tone you should pursue with your outreach, and where and when to best reach your audience - based on their reported attitudes.

Track brand awareness to predict sales and growth

To be considered, you must be known. Harmoni provides multiple ways to understand, visualize, and share awareness of your own brands as well as those with which you compete. After tracking and analyzing consumer attitudes and consumer usage, the patterns and trends you identify can help you directly influence your organization's revenue generating efforts.

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Brand preference and usage

Growing awareness is only one part of the puzzle. What really matters is turning awareness to usage and ultimately to loyalty. Harmoni’s pyramid and width graphs provide an interactive way to fully understand your brand’s awareness, usage, loyalty and any other measures of preference you care about. Automatically calculated conversion rates make diagnosing bottlenecks or problems visual and easy.

Understand the motivations behind brand preference

When you have data describing why brands are selected in certain circumstances, Harmoni’s Space Graphs can reveal the relationships between brands and motivations so you can see exactly where you sit compared to your competitors.

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Transforming your insights function