Combine multiple data sources
Integrate both market research and non-market research data in Harmoni to uncover holistic insights and even greater understanding of consumers and markets that matter most.
The right tool should help, not hallucinate.
Examine your consumer audience, in context
Your consumers are complex as they are making decisions based on a vast number of preferences. Bring your consumer data together in one place with a smart system that works with you to intelligently combine common variables. View your audience holistically and use ALL the data to inform your decisions.
Update integrated data dynamically
Does your primary research, business intelligence, third-party, and other vital data remain siloed and static? Bring it together seamlessly, and update it continuously with new waves of data, irrespective of the source. Never make a decision based on outdated or incomplete data again.
Interrogate and analyze all your data
When all your data streams are combined in a single location, you can properly analyze and interrogate the data to find comprehensive insights. Harmoni was built for complex analysis, providing a streamlined, elegant solution for answering business questions - using all your data sets, together.
Fully integrated, easily accessible insights
The power of your insights lies in your ability to share them with decision-makers. Harmoni is cloud-based with interactive dashboards that allow you to visualize and share insights. You can be sure all the critical data is reflected when you need to deliver answers to pressing business questions.