What are transformative insights worth to your organization?

As you'd expect with data analysis and reporting, no two projects are the same. Pricing can vary wildly depending on several parameters - from how many questions and markets, to how clean the data is, how many waves, and how many dashboards.

As a general rule, you could be looking at about $10,000 USD for a smaller questionnaire & dashboard to upwards of $40,000 USD for a larger questionnaire & dashboard. Harmoni licence fees are required alongside Infotools Services fees.

As there are projects that scale well beyond these estimates, we'd be happy to sit down and give more accurate pricing according to what you're setting out to achieve. 

Yes, yes, and yes. Our organization was founded by market researchers 33 years ago. One of the big benefits of being around for such a long time is that nothing really surprises us. We've come across just about every complex challenge you could think about in market research, and have addressed (or created workarounds) most of them. 

We've built our platform with market research data specifically in mind, which means there are a number of specific processes and calculations it does right out of the box. 

Not at all. The idea of giving Harmoni access to stakeholders means they can bring different perspectives to your findings, which may help your organization discover insights that may have otherwise been missed. 

In our experience, we have seen the value of market research teams within their organization significantly increase. This ultimately comes down to thinking about the work we do from a commercial perspective.

If market researchers can help their organization achieve greater outcomes, and this can be measured by using a tool like Harmoni, then the business is far more likely to double down on its insight investment.  

Projects will remain in Harmoni in perpetuity or until you remove them. This means that you can continually come back to your studies and extract additional insight from them - even if you were to change suppliers or agencies.

You may also wish to add additional waves or other types of data to the projects as well, which means you can start to build up a picture of how your findings are or aren't changing over time. 

No. Infotools (and our platform Harmoni) is solely focused on preparing, investigating, and then reporting findings from market research surveys.

We made a conscious decision on day one to help agencies and corporate insights teams better understand their data. There's so many intricacies and complexities of market research data, so we've dedicated the past 33 years to understanding it better than anyone else. And we're very excited for what the future holds with the platform and for what's instore for the insights industry.

Infotools is a market research-specific software  organization that has been operating for over 33 years. Throughout this time, we have built up reputation and a stable of global clients to the point where we are self-funded.  

In 2021, we were acquired by Ipsos to facilitate the generation of insights from market survey data across their entire operations. Infotools remains an independent organization, proudly serving the needs of our amazing family of clients.