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Investigative market research software

Gain a deeper understanding from your market research data. 

Learn More See Harmoni in action

A fit-for-purpose market research data-to-delivery solution

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An easier way to discover insights from respondent-level data

Shape

Combine and prepare complex datasets into the best possible state for generating insights.

Investigate

Utilise proven statistical pattern-finding tools to make discoveries from market research data. 

Share

Ensure the right understanding lands in the right place, with the right people, at the right time.

Trusted by many of the world's largest global insights teams for over 33 years
A powerful market research-native platform
Harmoni, a powerful market research-native platform
product

A powerful market research-native platform

We're the market research software equivalent of a digital native. For over 33 years, we've helped organizations generate understanding and actionable insights from survey data. Our domain expertise is clearly evident throughout the Harmoni platform, which is packed full of market research-specific features and calculations.

Learn about Harmoni
Expert services to augment and scale your team
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services

Expert services to augment and scale your team

Our sole focus on market research means our team has built up an almost unrivalled level of experience in helping organizations generate insights and understanding. Our dedicated services team can carry out much of our shape, investigate, and share processes, freeing up insights teams to dive even deeper into their data.

Learn about our services
Harmoni use cases

Insights and understanding in all sorts of studies

Brand & advertising tracking

Time-series tools for monitoring brands and advertising.
Brand & advertising tracking

Customer satisfaction

Better understand what truly makes your customers happy.
Customer satisfaction

Customer segmentation

Revolutionize how you segment and build your top audience groups. 
Customer segmentation

Usage & attitude

See how you compare to the competition in ways that matter to you.
Usage & attitude

Sales tracking

Analyze transactional and MR data, down to the SKU and respondent level.
Sales tracking

Multi-level analysis

Explore how respondent, occasion, and event-level data relate to one another.
Multi-level analysis

Buyer's guide for market research analysis software

Download the free guide now

No email required

Download the free guide now

Benefits our customers have shared with us from using Harmoni

Discover insights in half the time

Use 30-50% time savings to dig deeper or improve data quality.

Elevate your team's role and value

Impress stakeholders by answering queries in minutes not days.

Increase ROI across your projects

Draw more value out of each study through ongoing investigation.

Enrich your insights with other data

Fill gaps in your data plus see the real-world impact of your studies.

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Want to see how Harmoni can help your team generate insights?
Schedule a demo now

Our latest thought leadership

We write for Research World about best ways to choose market research technology
Market research

We write for Research World about best ways to choose market research technology

Mar 16, 2023 12:08:34 PM 2 min read
Mario Carrasco on zero-party data and U.S. diversification
Podcast

Mario Carrasco on zero-party data and U.S. diversification

Mar 16, 2023 11:57:40 AM 2 min read
Podcast: Febronia Ruocco on the value of insights during challenging times
Podcast

Podcast: Febronia Ruocco on the value of insights during challenging times

Feb 16, 2023 9:07:00 AM 2 min read