Resources (3)

Market research

Updated Buyer's Guide for Market Research Software Now Available

11 Dec 2024 1 min read

Market research

Inaugural MRII Data Analysis Award, sponsored by Harmoni

11 Dec 2024 2 min read

Nerdoscientist

Market research

Unpacking neuroscience in consumer insights with Michelle Murphy, PhD

06 Dec 2024 1 min read

In this episode of Now that's Significant, host Michael Howard delves into the complex relationship between AI and human creativity with guest Vivienne Ming, who is known for her work designing AI systems to address human challenges, challenges the prevailing narrative that AI will free us up to be more creative, arguing that using generative AI to do all the monotonous tasks can actually lead to more routine, mediocre work, which can lead to inferior outcomes.

Automation & AI

Use Gen AI to make life harder for yourself and you'll get ahead

28 Nov 2024 1 min read

In this episode of Now That's Significant, a market research podcast, host Michael Howard interviews Tom Johnson, Senior Director of Consumer Insight and Analytics at Jack in the Box and Del Taco, about his journey in market research and the importance of aligning insights with business goals.

Collaboration

Lessons from growing and establishing client-side insights functions with Tom Johnson

21 Nov 2024 2 min read

Technology

ESOMAR Research World: Software as a game-changer

19 Nov 2024 2 min read

Jeffrey Hirsch

Podcast

How short-termism is reshaping marketing: Insights from Jeffrey Hirsch

15 Nov 2024 3 min read

Adam Hansen

Market research

How cognitive biases impact innovation and market research with Adam Hansen

08 Nov 2024 2 min read

Leadership

Bridging academia and industry: Insights from Professor Steven Kraus

01 Nov 2024 3 min read

Automation & AI

We write for Quirk's about balancing AI with sustainability

31 Oct 2024 1 min read

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