Michael Howard

Posts by Michael Howard

Use Gen AI to make life harder for yourself and you'll get ahead
In this episode of Now that's Significant, host Michael Howard delves into the complex relationship between AI and human creativity with guest Vivienne Ming, who is known for her work designing AI systems to address human challenges, challenges the prevailing narrative that AI will free us up to be more creative, arguing that using generative AI to do all the monotonous tasks can actually lead to more routine, mediocre work, which can lead to inferior outcomes.
Automation & AI

Use Gen AI to make life harder for yourself and you'll get ahead

28 Nov 2024 1 min read
Lessons from growing and establishing client-side insights functions with Tom Johnson
In this episode of Now That's Significant, a market research podcast, host Michael Howard interviews Tom Johnson, Senior Director of Consumer Insight and Analytics at Jack in the Box and Del Taco, about his journey in market research and the importance of aligning insights with business goals.
Collaboration

Lessons from growing and establishing client-side insights functions with Tom Johnson

21 Nov 2024 2 min read
Blending the science of research with art of uncovering insights with John Van Vleck
Market research

Blending the science of research with art of uncovering insights with John Van Vleck

24 Oct 2024 2 min read
Russell King on insights teams operating across countries and cultures
Russell King on insights teams operating across countries and cultures
Market research

Russell King on insights teams operating across countries and cultures

17 Oct 2024 2 min read
Things I wish I knew earlier in my insights career with Stefanie Zammit
In this episode of 'Now That’s Significant,' host Michael Howard, Head of Marketing at Infotools, engages in an insightful conversation with Stefanie Zammit, Director of Analytics and Insight at Bang & Olufsen, who has a diverse career background spanning top audio brands like Starbucks, Marks and Spencer, and The Times, as well as agencies like Ipsos and Quadrangle Research Group. The episode delves into Stefanie's career journey, which sees her reflect on some the lessons she has learned along the way, and what she would love to have known earlier as a market researcher.
Podcast

Things I wish I knew earlier in my insights career with Stefanie Zammit

03 Oct 2024 2 min read
Quantifying the optimal content variety on TikTok with Alexis Harris & Devora Rogers
Podcast

Quantifying the optimal content variety on TikTok with Alexis Harris & Devora Rogers

26 Sep 2024 2 min read
How to prepare an award winning entry for market research effectiveness
Infotools Harmoni - This podcast episode features industry experts John O'Toole, Glen Wright, Maria Tyrrell, Horst Feldhaeuser, and Ian Mills on market research effectiveness awards process, offering valuable insights for potential entrants.  Now that's Significant Podcast
Podcast

How to prepare an award winning entry for market research effectiveness

19 Sep 2024 2 min read
The power of narrative psychology in market research with Kristian Alomá
In this episode of
Podcast

The power of narrative psychology in market research with Kristian Alomá

12 Sep 2024 2 min read
The dawn of Big R and all its benefits with Naomi Grewal
Infotools Harmoni - Now that's Significant podcast - The dawn of Big R and all its benefits with Naomi Grewal
Market research

The dawn of Big R and all its benefits with Naomi Grewal

05 Sep 2024 2 min read
How to strengthen your insights team’s reputation with Emily Paladino
Infotools' Now that's Significant Podcast - How to strengthen your insights team’s reputation with Emily Paladino
People

How to strengthen your insights team’s reputation with Emily Paladino

22 Aug 2024 2 min read
Load More Stories