Michael Howard

What makes market research data hard to analyze

Market research

What makes market research data hard to analyze

12 Jun 2026 5 min read

How to choose market research analysis software

Technology

How to choose market research analysis software

30 May 2026 12 min read

Technology

8 best market research platforms for consumer brands in 2026

22 May 2026 10 min read

What is repondent-level analysis in dashboards

Market research

What is respondent-level analysis in dashboards

13 May 2026 5 min read

In this episode of Now that's Significant, host Michael Howard delves into the complex relationship between AI and human creativity with guest Vivienne Ming, who is known for her work designing AI systems to address human challenges, challenges the prevailing narrative that AI will free us up to be more creative, arguing that using generative AI to do all the monotonous tasks can actually lead to more routine, mediocre work, which can lead to inferior outcomes.

Automation & AI

Use Gen AI to make life harder for yourself and you'll get ahead

28 Nov 2024 1 min read

In this episode of Now That's Significant, a market research podcast, host Michael Howard interviews Tom Johnson, Senior Director of Consumer Insight and Analytics at Jack in the Box and Del Taco, about his journey in market research and the importance of aligning insights with business goals.

Collaboration

Lessons from growing and establishing client-side insights functions with Tom Johnson

21 Nov 2024 2 min read

Market research

Blending the science of research with art of uncovering insights with John Van Vleck

24 Oct 2024 2 min read

Russell King on insights teams operating across countries and cultures

Market research

Russell King on insights teams operating across countries and cultures

17 Oct 2024 2 min read

In this episode of 'Now That’s Significant,' host Michael Howard, Head of Marketing at Infotools, engages in an insightful conversation with Stefanie Zammit, Director of Analytics and Insight at Bang & Olufsen, who has a diverse career background spanning top audio brands like Starbucks, Marks and Spencer, and The Times, as well as agencies like Ipsos and Quadrangle Research Group. The episode delves into Stefanie's career journey, which sees her reflect on some the lessons she has learned along the way, and what she would love to have known earlier as a market researcher.

Podcast

Things I wish I knew earlier in my insights career with Stefanie Zammit

03 Oct 2024 2 min read

Podcast

Quantifying the optimal content variety on TikTok with Alexis Harris & Devora Rogers

26 Sep 2024 2 min read

Load More Stories