Share this
The 11 secret herbs and spices of market research tech with Bryan Smith
by Infotools on 30 May 2024
In this episode of the "Now That's Significant" podcast, Michael Howard interviews Bryan Smith, Product Evangelist & Implementation Specialist at Ipsos, to explore the intriguing world of market research technology. Bryan, a self-proclaimed data enthusiast and efficiency advocate, shares his valuable insights on navigating this evolving landscape. With a wealth of experience and a passion for innovation, Bryan offers invaluable advice for anyone looking to elevate their brand and navigate the complexities of the digital marketing world.
The Magic of KFC’s Twitter: A Lesson in Audience Engagement
Let's kick things off with a fun fact: KFC’s Twitter account follows exactly 11 users—5 Spice Girls and 6 people named Herb. This clever nod to their secret blend of 11 herbs and spices has garnered immense attention, showcasing the power of creativity and engagement in social media marketing. But what’s the underlying lesson here? It's about understanding your audience and using technology to create meaningful connections.
Why Technology Adoption Matters
Brian emphasized that successful technology adoption hinges on a few core principles:
- User-Centric Focus: Understand what the end user needs and how they will benefit from the technology. This approach ensures that the technology serves its intended purpose and drives meaningful change.
- Start Small: Avoid the temptation to boil the ocean. Begin with small, manageable projects that can demonstrate tangible benefits and build momentum.
- Communicate Benefits: Clearly articulate the advantages of adopting new technology. This communication should resonate at all levels, from leadership to day-to-day users.
The Benefits of Market Research Technology
Implementing market research technology offers several benefits:
- Increased Efficiency: Automating repetitive tasks frees up valuable time for more strategic activities.
- Enhanced Data Accuracy: Technology reduces the risk of human error, ensuring more reliable data.
- Deeper Insights: Advanced tools enable deeper data interrogation and more nuanced insights.
- Better Decision Making: Real-time access to data and insights facilitates quicker and more informed decision-making.
Real-World Success Stories
Brian shared several anonymized success stories that highlight the positive impact of market research technology. In one instance, a company used a new platform to streamline data delivery, reducing manual errors and significantly speeding up their reporting process. Another organization leveraged technology to create interactive dashboards, empowering their clients to explore data independently and uncover insights tailored to their specific needs.
Setting Up for Success
To set your research team up for success with technology adoption, consider these steps:
- Assess Needs: Understand the specific challenges and opportunities within your organization.
- Select the Right Tools: Choose technology that aligns with your goals and user needs.
- Pilot and Iterate: Start with small projects, gather feedback, and refine your approach.
- Foster a Supportive Culture: Encourage open-mindedness and provide training to ease the transition.
- Measure Impact: Track the benefits and continuously assess the technology’s effectiveness.
Conclusion
In the realm of market research, embracing technology is not just a trend; it’s a necessity for staying competitive. By focusing on user needs, starting small, and communicating benefits clearly, you can overcome resistance and unlock the full potential of market research technology. Whether it’s enhancing efficiency, improving data accuracy, or delivering deeper insights, the right technology can transform your business and drive significant success.
Tune in to "Now, That's Significant" for more insightful discussions on market research trends and innovations.
Share this
- November 2024 (6)
- October 2024 (4)
- September 2024 (4)
- August 2024 (6)
- July 2024 (7)
- June 2024 (4)
- May 2024 (7)
- April 2024 (6)
- March 2024 (3)
- February 2024 (8)
- January 2024 (3)
- December 2023 (6)
- November 2023 (5)
- October 2023 (3)
- September 2023 (8)
- August 2023 (4)
- July 2023 (6)
- June 2023 (6)
- May 2023 (3)
- April 2023 (6)
- March 2023 (6)
- February 2023 (4)
- January 2023 (2)
- December 2022 (2)
- November 2022 (8)
- October 2022 (6)
- September 2022 (6)
- August 2022 (7)
- July 2022 (5)
- June 2022 (6)
- May 2022 (5)
- April 2022 (4)
- March 2022 (8)
- February 2022 (7)
- January 2022 (1)
- December 2021 (2)
- November 2021 (2)
- July 2021 (4)
- June 2021 (2)
- May 2021 (4)
- April 2021 (2)
- March 2021 (5)
- February 2021 (3)
- January 2021 (3)
- December 2020 (1)
- November 2020 (5)
- October 2020 (2)
- September 2020 (5)
- August 2020 (4)
- July 2020 (4)
- June 2020 (1)
- May 2020 (3)
- April 2020 (6)
- March 2020 (3)
- February 2020 (4)
- January 2020 (2)
- December 2019 (4)
- November 2019 (4)
- October 2019 (3)
- September 2019 (2)
- August 2019 (4)
- July 2019 (5)
- June 2019 (2)
- May 2019 (4)
- April 2019 (4)
- March 2019 (2)
- February 2019 (4)
- January 2019 (3)
- December 2018 (5)
- November 2018 (2)
- October 2018 (1)
- September 2018 (3)
- August 2018 (5)
- June 2018 (4)
- May 2018 (4)
- April 2018 (3)
- December 2017 (1)
- November 2017 (2)
- October 2017 (1)
- September 2017 (3)
- August 2017 (2)
- June 2017 (2)
- February 2017 (2)
- January 2017 (2)
- December 2016 (2)
- September 2016 (1)
No Comments Yet
Let us know what you think