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Rediscovering your passion for market research

Has market research lost its joie de vivre? Horst Feldhaeuser suggests seven ways for researchers to reclaim their enthusiasm for the industry.

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In this article for Research Live, Horst Feldhaeuser asks whether market researchers have lost their joie de vivre. An enthusiastic insights professional himself, Horst lives and breathes market research. In this article he outlines seven ways researchers could reclaim their enthusiasm.

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