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March 22, 2022
Back to Resources / Press release: Infotools Launches Market Research Podcast “Now That’s Significant”

Auckland, New Zealand. March 22, 2022.

Check out our press release below for this exciting news! 

Infotools Launches Market Research Podcast “Now That’s Significant”

New podcast for the insights industry was created to bring together the greatest minds in market research

Infotools, a global leader in market research analysis solutions, has launched a new podcast, “Now That’s Significant: The Market Research Podcast.” Building on the company’s 30-plus years in the market research industry, the podcast hosts industry experts to discuss trends, challenges and opportunities in the space. Guests include insights professionals who specialize in a wide variety of sectors within the market research industry, both on the buyer and supplier sides of the business. 

“Over the past three decades, we have gained a unique perspective on the evolution and transformation of the market research space, and we definitely bring that experience to the table with this new podcast,” said Anthony Franklin, CEO and Co-founder of Infotools. “We love discussing the evolution of the industry with innovators and experts who are driving significant transformation, and are looking forward to sharing more conversations in the coming months.” 

Run by experienced podcast host, Michael Howard, Infotools’ Head of Marketing, episodes cover everything from specialized research methodologies to the challenges that the ongoing pandemic has brought to the industry - and everything in between. Expert guests represent company leaders and on-the-ground practitioners that give unique views on what’s happening inside and outside the insights space. 

The weekly podcast can be heard on the listener’s platform of choice, including Apple Podcasts, Google Podcasts, Spotify, Amazon, YouTube and more.


Infotools is an award-winning software and services provider, with particular expertise in processing, analyzing, visualizing and sharing market research data. The company offers a powerful cloud-based software platform, Harmoni, which is purpose-built for market research data, together with data experts who can drive data harmonization, insights discovery, analysis, visualization and reporting. Established in 1990, and with a presence in the US, Europe, South Africa and New Zealand, Infotools works with some of the world’s best-known brands, including Coca-Cola, Shell, Orange, Samsung and Mondelēz.

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