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No fake news at IIeX North America

No Fake News: How Coca-Cola Created ONE Source of Truth – All the Time, Every Time.

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There are many reasons why IIeX North America is one of the not-to-be-missed events in the annual market research conference lineup. Organizers expect more than 1,200 attendees at this year’s three-day conference in Austin, Texas, and most are there with the same goal: to find out what’s coming up next in the consumer insights and market research spaces.  

We’re looking forward to learning along with everyone else, in part through the future-focused content on the agenda and in part via the rare chance to meet with colleagues, leaders and clients face-to-face. We’ve found that in a digital world, where many of us are divided by literal oceans, we should take every opportunity to keep business relationships personal and maintain those connections. IIeX provides the perfect venue!

The speaker lineup for the event is stellar, with many of the movers and shakers of market research sharing their most provocative and progressive ideas on stage. We are honored to join them for our session, “No Fake News: How Coca-Cola Created ONE Source of Truth – All the Time, Every Time.” During this session, which will be held on Thursday, 25 April, from 3:20 - 3:35 p.m., our Group Services Director, Horst Feldhaeuser, will be sharing:

  • Why market research survey data is different and more complex than other data sources
  • How to achieve alignment among multiple sources of consumer research data and reporting metrics for consistent, actionable results
  • Ways to align metrics to goals and/or protocols in order to evaluate brand performance

Understanding exactly how to do these important tasks will be brought to life through an examination of how Coca-Cola, a global manufacturer with multiple streams of data - across borders, cultures and consumer groups, was able to deliver consistent reporting to stakeholders. 

In addition to hitting the stage, we’ll be spending our time visiting all the great events lined up for the conference, such as the sold-out Women in Research (WIRe) reception, the Bloomfire event at the Blanton Art Museum and the LUCID block party. Want to connect at the show? Please contact us and we can set something up!