• Diversity
December 12, 2022
Back to Resources / New eBook Rounds Up Expert Commentary on IDEA Initiatives

Auckland, New Zealand. December 12, 2022.

Infotools releases eBook rounding up expert commentary on inclusion, diversity, equality, and accessibility (IDEA) themes 
New publication covers resources, challenges, and opportunities for a more inclusive, diverse, equitable, and accessible insights industry

Auckland, NZ — 12 December 2022 - Infotools, a global leader in market research analysis and reporting solutions, has released a new paper “Represent: Toward a more inclusive, diverse, equitable, and accessible insights industry.” The publication covers themes addressed by the company’s market research industry podcast guests, including equity, representation, diversity and more within the space. It takes an in-depth look at organizations that are championing inclusivity, pitfalls to avoid when creating diversity, equality, inclusion and accessibility (IDEA) initiatives, plus how to make the research process itself more equitable and representative of population diversity. 

“We have been lucky to host several leaders in our sector on our Now that’s Significant podcast, including those championing IDEA themes,” said Michael Howard, Head of Marketing and podcast host at Infotools. “They shared more about newly released research and best practices, task forces formed by our industry associations, and the establishment of measurable business initiatives to ensure equity. There’s an encouraging amount of work already underway, yet there is plenty more to be done. We hope you’ll find this eBook encouraging and enabling.”

Based on discussions with Infotools’ market research podcast guests, the new eBook covers themes such as: 

  • Summary of industry groups and associations that are furthering the conversations surrounding IDEA, and taking action through task forces, original research, support programs, targeted education, industry resources and more.
  • Discussion surrounding the impact of IDEA along the market research supply chain, from accessing more representative populations for research to crafting surveys with more inclusive language.
  • How to avoid “performative diversity” and institute measurable initiatives within companies that make an impact, from open communication avenues to formal policies and trackable metrics surrounding IDEA.

Infotools’ Now that’s Significant podcast guests agreed that the insights industry has become more diverse, with further discussions opening up and continuing the important conversations around IDEA. Individuals in all segments of the market research space, at all levels, are committed to working together for change. 

The full paper can be found here



Infotools is an award-winning software and services provider, with particular expertise in processing, analyzing, visualizing and sharing market research data. The company offers a powerful cloud-based software platform, Harmoni, which is purpose-built for market research data, together with data experts who can drive data harmonization, insights discovery, analysis, visualization and reporting. Established in 1990, and with a presence in the US, Europe, South Africa and New Zealand, Infotools works with some of the world’s best-known brands, including Coca-Cola, Shell, Orange, Samsung and Mondelēz.

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