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Infotools and Potentiate partner to support GreenBook Research Industry Trends (GRIT) Report

Back to Resources / Infotools and Potentiate partner to support GreenBook Research Industry Trends (GRIT) Report

Auckland, New Zealand. January 23, 2019.

Infotools, a global leader in market research analysis solutions, and Potentiate, an award winning data intelligence company, have teamed up to provide services for the GreenBook Research Industry Trends (GRIT) Report. This semi-annual report provides strategic insights for the market research world, based on a comprehensive, in-depth survey of the industry. Infotools and Potentiate, who have partnered on projects together for the past two decades, were involved in producing the report for the first time.

For the January 2019 report, Infotools Harmoni was put to work processing data and providing reporting tables and charts. This cloud-based software solution did what it does best for this project: harmonizing multiple sources of data and matching them up, while allowing stakeholders easy access to updated data through the platform interface.

Horst Feldhaeuser, Group Services Director for Infotools, said, "We always look forward to the GRIT report release, because it is full of information about important trends and topics that directly affect our business. We've wanted to put Infotools Harmoni to work for GRIT ever since we launched the solution, and were excited to utilize its power for this latest report."

Potentiate project-managed the processing of the GRIT data, ensuring the report authors received what they needed when they needed it. Potentiate consulted with GreenBook and partners throughout report production to ensure all requirements were fulfilled.

Henry Cheang, CEO at Potentiate said, "It was natural for us to partner with Infotools on this project, combining our best resources to support the production of the GRIT report. Uncovering the latest market research trends, especially with the industry's immense evolution of new methods and technology, is exciting. The GRIT report validates and reports on the development of these trends."

The latest report, which covers insights from data collected in Q3 and Q4 of 2018, was released earlier today. Visit www.greenbook.org/grit for more information.


At Potentiate, we bring to light what your customers, employees and the marketplace see in you and your competitors. Our priority is working with you to accelerate your business to the next level. Our consultative approach means you can rely on us to be focussed on outcomes. When working with Potentiate, you can expect world-class technology, coupled with smart research design and consultancy. We're dedicated to understanding your business and your challenges and we'll tap into our full suite of services to ensure you get the answers you need www.potentiate.com


GreenBook has been an innovator in the industry since 1962, beginning as a subsidiary of the American Marketing Association's New York chapter. The company quickly evolved into the GreenBook Directory of marketing research companies and facilities. Today, GreenBook connects marketers and market researchers with people, information, and ideas that generate results. Through IIeX events, the GreenBook Blog, the GreenBook market research directory, and the GRIT Report — GreenBook provides the learning and inspiration insights professionals need to succeed.


Infotools is an award-winning software and services provider, with particular expertise in organizing, analyzing, visualizing and sharing market research data. Established in 1990, and with a presence in the US, Europe, South Africa and New Zealand, Infotools works with some of the world's best-known brands, including Coca-Cola, Orange, Samsung and Mondelēz, as well as boutique research agencies such as MDI and Quantum Market Research.