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Horst Feldhaeuser named Fellow by Research Association of New Zealand

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Auckland, New Zealand. June 28, 2017.

Horst Feldhaeuser named Fellow by Research Association of New Zealand

Group Client Director at Infotools, an international market research software and services provider, is honoured with industry association fellowship.

Auckland, New Zealand – 28 June 2017 – The Research Association of New Zealand (RANZ) has named Horst Feldhaeuser of Infotools as Fellow for the organization. To become a Fellow, one must be a practising researcher and have demonstrated a significant and sustained contribution to the market research, insights and data industry as a whole. Feldhaeuser was nominated for the fellowship by long-time colleague, Fellow and current Chair of RANZ, Winifred Henderson, Senior Client Director at Ipsos New Zealand.

Henderson said, “For as long as he’s been part of the market research industry, Horst has given freely of his time and expertise to benefit the wider industry, both in New Zealand and overseas. He is one of the most creative and innovative researchers I’ve had the privilege to work with, and his passion and enthusiasm are well-known in research circles.” 

Feldhaeuser has served the industry in a number of capacities over the last decade, including stints as President of the Market Research Society of New Zealand and Chair of the New South Wales branch of the Australian Market Research Society. Most recently, Feldhaeuser has been a member of the RANZ Board, with responsibility for professional development. In 2016, he chaired the organising committee for the RANZ Research Association Effectiveness Awards (RAEAwards).

The RANZ Fellows unanimously agreed to name Feldhaeuser as a Fellow due to his significant and sustained contribution to the industry. His ethical leadership and commitment to creating a positive future for market research were also considered during the nomination process. 

Feldhaeuser currently serves as Group Client Director at Infotools. In his position, he has a strong focus on people development, coaching, and growing global client relationships. He is a multi award-winning speaker at both global and regional industry events, including IIeX and ESOMAR Congress. His industry awards have included Most Effective Partnership, Sustained Success, and in Consumer Research Services and Travel & Tourism Categories.

Ant Franklin, CEO of Infotools, said, “We are extremely privileged to have Horst as part of the Infotools team. He is a very talented researcher and deeply committed to helping our clients succeed. We are all really proud of him and thrilled that with this Fellowship, his peers have recognized his expertise and his significant commitment to the wider research, insights and data community.”

Upon hearing about his selection, Feldhaeuser said, “I’m humbled that my peers believe me worthy to become a RANZ Fellow. The Fellows are people I’ve always looked up to, either as colleagues, managers, friends or competitors. I never dreamed I would be one! I’m looking forward to continuing to serve my peers and colleagues in the wider research, insights and data industry, encouraging others to get involved and continuing to promote market research as an exciting industry to be part of.”

Feldhaeuser joined the market research industry 16 years ago after moving from Germany to New Zealand.


Infotools is an award-winning software and services provider, with particular expertise in organizing, analyzing, visualizing and sharing market research data. Established in 1990, and with a presence in the US, Europe, South Africa and New Zealand, Infotools works with some of the world's best-known brands, including Coca-Cola, Orange, Samsung and Mondelēz, as well as boutique research agencies such as MDI and Quantum Market Research.