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Data on the Double: Fast-track the insights from your market research data.

Back to Resources / Data on the Double: Fast-track the insights from your market research data.

What happens when you combine more than 25 years of market research expertise with the latest in automation and machine learning? You get a powerful software platform that is custom built for market researchers. We call it Infotools Harmoni.

In this webinar, our Head of Product Johan van Kuyk shows just how Infotools Harmoni helps researchers get the most out of their research projects. How? It all comes down to being able to quickly uncover the insights in your data and easily share those insights with your clients and stakeholders.

Automate and streamline your data processing

The first step in any market research project is bringing all the data together. Infotools Harmoni handles a wide range of data sources, from primary research data to secondary sources such as sales, financial and client satisfaction data.

Infotools Harmoni also eliminates the delay between sending data away to be processed before you can dive into the analysis. In essence, the platform builds a direct connection between the market researcher who is using the data and the data itself. Because no one works in a bubble, the platform also allows collaboration with others and the use of built-in workflows to create custom variables, change labels and arrange items based on your preferences.

One of the most powerful features of Infotools Harmoni is its built-in automation and machine learning capabilities.

One of the most powerful features of Infotools Harmoni is its built-in automation and machine learning capabilities. These enable faster processing, letting you get to the analysis sooner. "The automation feature is powerful and strong, but the power is always in your hands to apply your own adjustments or refine or project requirements. We combine automation with manual intervention so the system actually learns from you," says Johan.

Find the insights in your data immediately

Infotools Harmoni goes beyond cross-tabs and provides a set of feature-rich tools that allow you to shape, manipulate and investigate the data. An integrated search function allows you to ask real questions of your data and instantly receive analysis. The tools in the platform cater to everyone – from those who are seeking a deep dive into the data all the way to users looking for top-line results and fast answers.

Geoff Lowe, Director at Infotools, said, “Infotools Harmoni provides every possible table for you all in one go. It really is about instant access to the data and having all the most relevant answers at your fingertips. You can just keep asking questions until you find the most valuable insights.”

Share exports and dashboards in real time

You’ve worked with your data and found the “story”. Now it’s time to share it with your stakeholders. With Infotools Harmoni, you decide how you want to do this. With a few clicks, you can present your data in a wide variety of graphic outputs, and you can even continue to manipulate the data while in visualization mode.

"Dashboards can help tell as story drawn from multiple data sources. We built this directly into the system and tried to make it so easy that anyone can do it."

Johan said, “What we’ve heard from early users is that our customizable reporting management system provides an interesting way to share top lines with clients and equally provides a way for colleagues to collaborate on analysis discovery. Users can create a digital link that can be shared and then whenever the data is updated, the story is updated.”

Not only does the system export stories into popular formats such as Excel or PowerPoint (100% of the webinar participants indicated that PowerPoint is the most common reporting format they use) but it also has dashboarding capabilities built directly into the system.

Johan continued, "Dashboards can help tell as story drawn from multiple data sources. We built this directly into the system and tried to make it so easy that anyone can do it. No coding, no html, just grab the view you are interested in and it gives you a customizable canvas for dashboard creation. You can also embed videos and imagery to provide even more context and more ways to engage your clients and stakeholders with the data."

If you're interested in finding out more about how Infotools Harmoni can help you streamline your market research process and deliver more value to your clients and stakeholders, please get in touch. We'd love to have a chat!

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