Market research analysis & reporting software

The future
of Harmoni

From big table analyses to AI-assisted reporting, the exciting new direction of our beta market research data analysis and reporting platform is out now. 

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Harmoni feature showcase

We've rebuilt Harmoni to give market researchers and marketers more space to think as they set out to achieve greater understanding and guide their organizations to better outcomes. Here are some ways that Harmoni can help you generate stronger returns from your investment in your market research data. 

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Summarize at scale

Let Chat Harmoni's Gen AI and automation summarize findings from your data

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Investigate rigorously

Use pattern-finding tools and analyses like multi-ref sig testing & sig testing to norms

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Analyze sooner

Fetch, schedule, flow, and publish data automatically so researchers can get on with crunching

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Stay informed

Share alerts and get notifications of project updates and significant changes in your data

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Crunch big data sets

Analyze large data sets with tools made to run high-volume resource-heavy calculations

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Cut data your way

Embrace new flexibility with multi-level nesting, more layout options for tables, grids, and more

Speed & timeliness

Start analyzing survey data much sooner thanks to our investment into data prepping, data shaping, and data analysis in Harmoni.

The increasing volume of consumer and business data that organizations are collecting and analyzing, along heightened expectations and complexity of projects, means software tools like Harmoni need to constantly invest in platform performance. Explore some of our major speed enhancements below.

Speed & timeliness

ChatHarmoni

Speed up and extend your individual analyses with market research-trained AI commentary, created through an enterprise level, closed-environment generative AI tool.

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Speed & timeliness

Smart analysis

Find stories in data faster by profiling and comparing groups of interest with Discover, highlighting what distinguishes a chosen group via a ranked table view. 

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Speed & timeliness

Alerts & notifications

Set alert thresholds to inform stakeholders when something changes in the data, updates to certain data points, targets being met, and more. 

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Speed & timeliness

Table navigator

Easily navigate to anywhere in the table analysis with a hover and click feature in a smaller representation of the complete table. This is made possible with pagination and virtualization. 

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Speed & timeliness

Automated pipeline

Let data flow automatically through one of our new connectors like Google Cloud Platform, which automates the data preparation so analyses run in near-real time.  

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Speed & timeliness

Verbatim analysis

Get to the most important themes in your verbatims and open ends faster with the power of ChatHarmoni, our enterprise Gen AI capability.

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Depth & quality

With so much riding on every decision, it's essential to provide stakeholders with insights generated on a trusted platform like Harmoni.

Why should insights professionals care that their data analysis platform is created by like-minded people? Market research is nuanced, and you shouldn't need significant workarounds to do what comes easy for market research specific tool. The latest upgrades to Harmoni's analysis capabilities listed below.

Depth & quality

Big table analyses

Analyze big data tables with a level of market research rigor that you should expect, giving you all the tools you need to discover respondent-level insights and more.

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Depth & quality

Discover analysis

Find significant stories in data by profiling and comparing groups of interest with Discover, highlighting what distinguishes a chosen group via a ranked table view. 

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Depth & quality

Fair share analysis

See whether a brand is performing above or below expectations with a fair share analysis on a brand and a particular attribute, comparing the actual value to the fair share value.

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Depth & quality

Drill-in record views

Step up the depth and calibre of your investigations with the ability to drill into an individual's entire survey responses in one place, opening up another way to analyze anonymized respondents of interest.

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Depth & quality

Multiple nesting

Go beyond basic cross tab analysis by nesting data in multiple levels (more than two), both across and down, to pinpoint specific relationships and trends. 

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Depth & quality

Rank across hierarchies

Analyze data from different perspectives by ranking numerical results either by percentages or numbers, according to across hierarchical (group) values.

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Depth & quality

Chart types

Dive even deeper into your investigation with a suite of intelligent chart types and visualizations that show relative sizes of data plus reveal patterns

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Enriched usability

There's a reason so many people take Harmoni with them when they move workplaces, it's an intuitive tool that helps them dig deeper.

While modern data analysis and reporting platforms enable higher productivity than older software, we never stand still. Infotools dedicates significant resources to make Harmoni intuitive and help researchers achieve the deepest level of consumer understanding.

Enriched usability

Drag & Drop menu items

Tailor your Harmoni experience plus explore data from different perspectives with greater ease, through Harmoni's enhanced drag and drop interactivity of menu items, tables, and charts.

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Enriched usability

Translate UI data & labels

Make sure you're on the same page and speaking the same language by translating data and labels in Harmoni.  

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Enriched usability

Custom tile images

Personalize and brand your Harmoni experience with custom image tiles, helping users easily identify stories or dashboards on Harmoni landing pages.

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Enriched usability

Global filters

Search for and then filter data on the fly at a project, view, story or dashboard level, showing only the data applicable to the investigation. Global filters help to ensure privacy and to target data displays to specific areas of interest.

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Speed & timeliness

Auto run analyses

Pause the automatic loading of data in Harmoni while you tweak your analyses, so calculations and results aren't processed until you're happy with the analysis you've built. 

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Explore the Harmoni advanced beta

Join a select number of data-savvy market research teams exploring the latest functionality with Harmoni.

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