A Harmoni overview for the curious

Monitor the health of your brands and the effectiveness of your advertising with Harmoni’s comprehensive set of time-series tools.

Ensure your brand is on the right path by tracking the measures that matter most using customized, interactive dashboards. Easy sharing among team members and intuitive drill-down functionality means everyone sees what they care about the most. Plus, enrich your tracking studies with sales or other data for deeper analysis and business impact.  

A market-leading tool for gaining a deeper understanding of your customers; what makes them happy and how to make them happier.

Customers today have high expectations, desiring targeted and personalized experiences with every encounter. They want to be recognized as individuals with their own needs and wants. The only way you can accomplish this is with holistic customer data at your fingertips, and a system that quickly and intuitively surfaces the most important insights.

Empower stakeholder decision-making in your business by revolutionizing how you segment and build your top audience groups. 

Your audience is anything but homogenous. Profiling groups by size, demographics, financial potential or other characteristics can help you identify your most influential groups. You must also understand how your complex audience members feel and behave. Harmoni can help you uncover these insights to know exactly what to prioritize.

Looking to understand a market, identify growth opportunities, or uncover connections between people's opinions and their usage? 

Choosing the right technology helps you explore and analyze U&A answers with confidence. Harmoni helps you see how your brand compares to others on important metrics like usage frequency, category and brand penetration, perceptions, usage behaviors, brand choice drives, and more.

Supercharge your market research data by combining it with your sales and transactional data, down to the SKU and respondent level.

Companies and brands have access to a huge number of data streams, and looking at each source in isolation doesn’t give the complete picture. Harmoni is data agnostic, integrating data from different sources and suppliers to fill the gaps in your consumer data, plus align consumer understanding with tangible business outcomes.

Processing power at your disposal to discover insights and examine relationships between people, multiple occasions per person, and multiple events per occasion.

Leave manual-heavy data preparation behind and quickly investigate relationships among data groups. Streamlining analysis and visualization of multi-level (hierarchical) survey data, Harmoni helps you quickly accomplish tasks such as exploring how respondent, occasion, and event-level data relate to one another.