A Harmoni overview for the curious
The powerful market research analysis and reporting tool trusted by some of the world's largest insights teams from around world.
Harmoni at a glance
Competitive advantages in the insights sector come from seeing things others can't. That's why Harmoni is built to meet the demanding needs of the ever-growing subset of truly data-driven business leaders, who leverage their domain expertise to enhance the overall insights generation process.
Harmoni has three types of user licenses: Creator, Explorer, and Viewer - which span from heavy data processing and shaping to simple, stakeholder access. Harmoni is also agency agnostic, which means you can process survey data from nearly any collection provider.
Prepare survey data for long-term useCombine data from SPSS, Dimensions (MDD/DDF), Qualtrics, etc., create data trees and constructions, plus label and organize data. This shapes complex datasets into the best state for giving stakeholders what they value most - accurate insights.
Discover insights on your termsUncover deeper insights with Harmoni's collection of proven statistical pattern-finding tools. Say goodbye to waiting for new data cuts. Analyze respondent-level data with an intention of finding things out and building understanding.
Collaborate toward deep understandingReport on insights to stakeholders through live, interactive dashboards, emails, and alerts. Empower your organization to ensure rigorous understanding lands in the right place at the right time.
See Harmoni in action
Brand and advertising tracking
Monitor the health of your brands and the effectiveness of your advertising with Harmoni’s comprehensive set of time-series tools.
Ensure your brand is on the right path by tracking the measures that matter most using customized, interactive dashboards. Easy sharing among team members and intuitive drill-down functionality means everyone sees what they care about the most. Plus, enrich your tracking studies with sales or other data for deeper analysis and business impact.
A market-leading tool for gaining a deeper understanding of your customers; what makes them happy and how to make them happier.
Customers today have high expectations, desiring targeted and personalized experiences with every encounter. They want to be recognized as individuals with their own needs and wants. The only way you can accomplish this is with holistic customer data at your fingertips, and a system that quickly and intuitively surfaces the most important insights.
Empower stakeholder decision-making in your business by revolutionizing how you segment and build your top audience groups.
Your audience is anything but homogenous. Profiling groups by size, demographics, financial potential or other characteristics can help you identify your most influential groups. You must also understand how your complex audience members feel and behave. Harmoni can help you uncover these insights to know exactly what to prioritize.
Usage and attitude
Looking to understand a market, identify growth opportunities, or uncover connections between people's opinions and their usage?
Choosing the right technology helps you explore and analyze U&A answers with confidence. Harmoni helps you see how your brand compares to others on important metrics like usage frequency, category and brand penetration, perceptions, usage behaviors, brand choice drives, and more.
Supercharge your market research data by combining it with your sales and transactional data, down to the SKU and respondent level.
Companies and brands have access to a huge number of data streams, and looking at each source in isolation doesn’t give the complete picture. Harmoni is data agnostic, integrating data from different sources and suppliers to fill the gaps in your consumer data, plus align consumer understanding with tangible business outcomes.
Processing power at your disposal to discover insights and examine relationships between people, multiple occasions per person, and multiple events per occasion.
Leave manual-heavy data preparation behind and quickly investigate relationships among data groups. Streamlining analysis and visualization of multi-level (hierarchical) survey data, Harmoni helps you quickly accomplish tasks such as exploring how respondent, occasion, and event-level data relate to one another.
Don't just take our word for it
Guiding your insights team into an agile insights generation approach?
Reasons insights teams love using Harmoni
- Be more responsive to stakeholder insights requests and follow-ups.
- Extract more value out of existing market research and consumer data.
- Streamline tasks to spend more time on data analysis.
- Collaborate more confidently with comprehensive and holistic insights.
- Increase your team's contribution to your organization's decision-making processes.