Harmoni is our powerful cloud-based software platform purpose-built for market research data—from data processing through to analysis, reporting, visualization, dashboards, distribution, and data alerts.
Spend less time processing data, and more time analyzing it. Harmoni uses automation to make your job easier.
Deliver real value
With Harmoni, it's easy to provide valuable, actionable insights to stakeholders.
Meet growing expectations
Market research budgets are shrinking, but expectations are ramping up. With Harmoni, you can slice and dice your data on the go, as the questions are being asked.
"Harmoni is powerful, but it's easy to use as well. Because it has been designed for market research data, it works intuitively, giving it a competitive advantage. The dashboard functionality is also really interactive. Our clients love seeing their data presented dynamically."
Harmoni is custom built to make data processing easy.
Multiple data sources
Bring your data sources together with this data agnostic platform. Harmoni supports a wide range of data sources, including IBM SPSS®, SQL, Microsoft Excel, CSV, tab-delimited files, Dimensions and more. With Harmoni, you can bring all these data files together to form one usable set.
Integrated with popular market research platforms, Harmoni also supports data collection leaders such as Voxco and FocusVision Decipher. Harmoni's seamless connection with these platforms allows the flow of survey data in real-time. As survey respondents complete a survey, the data is instantly accessible in Harmoni.
Harmoni employs automation technology to make data processing seamless. All your data sources can be organized, harmonized, and structured to suit your needs. Your original data remains intact and retains label, meta and time information.
Not only that, but every time you load more data, Harmoni remembers, then re-applies what you did with your data previously.
Exploring your data is a breeze with Harmoni. Creating tables is as simple as dragging and dropping data sets onto axes. Easy.
Harmoni will calculate the statistical significance of your data, and easily allow you to hide data points that aren't relevant or too low to report on. Now you have more time to dig into your data and discover those fascinating insights.
Once you’ve created your tables, you can transform them into a visual with a single click (Harmoni will even suggest the most appropriate graph for your data type).
With Harmoni, you can choose from standard line charts, bar charts, stacked bar charts, area charts, pie charts and more. Then with one tick of a checkbox, you can:
- Label each data point with values
- Highlight any statistically significant data points
- Add the percentage or change since the last report to each figure
- Re-calculate the percentage for specific responses
- Suppress items with no results
But the real value is bringing all these insights together to tell a story. With Harmoni, you can create live pages or “stories” as we like to call them, that give a full picture of the insights you’ve uncovered. Once you’ve perfected a story, you can save it for regular use and share it with others to explore.
For those with more traditional needs, you can also export your story to editable PowerPoint presentations.
Once you've uncovered your insights and created your stories, the real value comes in being able to share these with key decision-makers. Harmoni makes it easy to deliver valuable insights that influence and inform.
Create beautiful dashboards that keep your decision-makers coming back. Harmoni dashboards are visually compelling and readily customized. You can choose to give stakeholders access to just the data they need, rather than overwhelming them with extraneous information. Not only that, but as your data changes over time, your dashboards and stories automatically update as well.
Plus, get your insights into the pockets of your stakeholders with custom mobile alerts.
Let your insights shine through, and make sure all your decision-makers have the latest insights, right at their fingertips.
A buyer's guide to market research analysis software
Looking to implement new software into your market research agency, but don't know where to start? We've pulled together 30 years of experience helping clients adopt cutting edge market research software into this helpful guide. Discover:
- How to decide what type of software might be the best fit
- The risks and benefits of adopting new market research software
- What to look out for when you're making your selection
- Tips on how to make the transition as smooth as possible
Don't tell me. Show me.
Data visualizations should show off your market research insights with drama and impact. But creating them should not create drama for you. In this blog, Darren Horne, Customer Success Director, explains why Harmoni is a great tool for data visualization.
Ready to fall in love with your data again? Need some advice from our data experts?
We can help you get the most out of your data, from the time it leaves the field to the moment it's delivered to your decision-makers. Talk to us today about how we can help you put insights at the heart of your organization, or book a demo to see Harmoni in action.