Welcome to Infotools.

Your market research data —
as you've never seen it before.

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At Infotools, we're shaping the future of data insights.

Curious to know more? Of course you are—that's why you work in research. And it's most likely why you're here.

It's why we're here too. We started Infotools because, as researchers ourselves, we knew there was a different way, a better way, for market researchers to explore and use their data.

Almost three decades later, we are still motivated by the same single-minded goal: to help researchers see their data differently and make it easy for them to find and share compelling insights that inspire decision-makers to take action.

We understand how research professionals think, we know your challenges, we know how important it is for you to deliver tangible value. Most importantly, we know how to help you do this.

Bring us your data, and we'll help you see it as you've never seen it before.

Infotools: Shaping the future of data insights

Infotools Harmoni is our cloud-based software platform, purpose-built for market research data. From data processing through to analysis, reporting, visualization, dashboards, distribution, and data alerts—Harmoni does it all.

If you're looking for a powerful data-to-decision-making solution that will help you get the most out of your market research data, you've come to the right place.

Integrate your data sets

Harmoni is 'data-agnostic' and supports a wide range of data sources, including IBM SPSS®, SQL, Dimensions, Microsoft Excel, CSV, tab-delimited files, and more. Harmoni also connects seamlessly with data collection platforms such as Voxco and FocusVision Decipher, allowing a real-time flow of survey data. Experience the ease of bringing multiple data sources together in one platform.

More "ah-ha" moments

Spend less time processing your data and more time investigating it. Harmoni lets you quickly and easily process, analyze, and visualize market research data. Drag and drop to create tables, then transform your tables into a visual with a single click. Harmoni will calculate statistical significance and allow you to hide data points that aren't relevant or are too low to report.

Beautiful, sharable stories

Transform your data insights into beautiful, sharable reports. We call these "stories" and they are a highly engaging way of delivering powerful insights that inspire action. Once you’ve perfected a story, you can save it and share it with others. Whether it's on a live dashboard or exported to PowerPoint, your data has never looked so good.

Right people, right time

Harmoni makes it easy to deliver valuable insights that influence and inform. Dashboards are visually compelling and easily customized, ensuring stakeholders see only the information they need. Reports automatically update when new data is available, so decision-makers always have the latest insights at their fingertips. Data alerts make sure they never miss significant changes in key metrics.

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We can help you realize more value from your research investment.

Research design, data integrity, analysis, reporting, visualization, storytelling.
How can our expertise work for you?

Research design and management

Ensure the integrity, consistency, and reliability of your research data before you even start to collect it. We don't do data collection—but we do have deep experience in research methodology, questionnaire and study design, field monitoring, compliance management, quality control, data governance, field audits, and more.

Data design and organization

Great analysis starts with beautifully designed data—so we're more than a little fussy when it comes to making sure your data is flawlessly integrated, harmonized, organized and designed. Let us sweat the data details so you can focus on delivering the insights your stakeholders expect.

Insights discovery, analysis, visualization and reporting

Our experts can help with optimizing your report architecture, developing concepts for the visual design of your reports, building report templates, and updating reports when you add new variables or need new content created. These fundamental building blocks are crucial to revealing the insights in your data, and our years of experience can help you get this right.

Consulting and training

We live and breathe market research data, so we can help with things like process optimization, sample reviews, analysis and insights generation, and project management. Or perhaps you're looking to become a power user of Infotools Harmoni and need a bit of coaching. Whatever you need, we're here to help—at your place, or remotely from one of our offices.

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The Insider’s Guide: Five ways to keep consumer insights at the heart of your organization

Is your research budget shrinking? Do you feel pressure to prove the value of the insights function?

We can help. Read our guide for ideas about how to boost the profile of market research, prove your value and put the insights team at the heart of your organization.

Download the guide

Why Infotools?

With three decades of experience partnering with both in-house corporate insights teams and market research agencies, we know your world. We've helped some of the world's best-known brands transform their approach to market research, put invaluable insights in the hands of their decision-makers, and tell stories that inspire action. How can we help you shape the future of data insights in your organization?