We challenge convention.

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We knew there was a better way.

Infotools was founded on the belief that there was a different way, a better way, for market researchers to explore and use their data. As researchers ourselves, we knew that our future did not lie in stacks of line-flow paper reports.

Researchers needed to be able to quickly and exhaustively explore their data, and they needed to be able to present their insights in a dynamic and interactive format that inspired action. We were determined to build a business and a software platform that would empower them to do this.

Nearly three decades later, we're still motivated by the same single-minded goal: to help researchers see their data differently and make it easy for them to find and share compelling insights that inspire decision-makers to take action. 

Market Research Data Analysis Team

We build collaborative partnerships with smart researchers.

What do we bring to those partnerships? 

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We know our stuff, and our restless curiosity means we're always learning more.

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We do what we say we will.

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We think differently and help our clients find new ways of doing things.

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We are committed to our clients and our colleagues.

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We solve problems and make stuff work.

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We do great work and we enjoy ourselves along the way.

We keep good company.

Singapore Airlines
Orange TM
MDI Global

Ready to fall in love with your data again? Need some advice from our data experts?

We can help you get the most out of your data, from the time it leaves the field to the moment it's delivered to your decision-makers. Get a demo to see Harmoni in action, and see how we can help you put insights at the heart of your organization.

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Infotools Harmoni overview