Audience sentiment tracking made easy
What do you want and need? How do you feel? What is your experience? These are all attitudinal questions that primary research is designed to answer. When you have the right technology to explore and analyze these answers, you can uncover important metrics like the effectiveness of your marketing, the tone you should pursue with your outreach, and where and when to best reach your audience - based on their reported attitudes.
A buyer's guide to survey analysis and visualization software
We've pulled together our 30 years of experience helping clients adopt market research software into this helpful guide for you. Discover:
- How to decide what type of software might be the best fit
- The risks and benefits of adopting new market research software
- What to look out for when you're making your selection
- Tips on how to make the transition as smooth as possible
Brand preference and usage
Growing awareness is only one part of the puzzle. What really matters is turning awareness to usage and ultimately to loyalty. Harmoni’s pyramid graphs provide an interactive way to fully understand your brand’s awareness, usage, loyalty and any other measures of preference you care about. Automatically calculated conversion rates make diagnosing bottlenecks or problems visual and easy.