Usage and attitude

Powerful Insights. Generate awareness. See how you compare to the competition in every way that matters to you.

Audience sentiment tracking made easy

What do you want and need? How do you feel? What is your experience? These are all attitudinal questions that primary research is designed to answer. When you have the right technology to explore and analyze these answers, you can uncover important metrics like the effectiveness of your marketing, the tone you should pursue with your outreach, and where and when to best reach your audience - based on their reported attitudes.

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Track brand awareness to predict sales and growth

To be considered, you must be known. Harmoni provides multiple ways to understand, visualize and share awareness of your own brands as well as those with which you compete.

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A buyer's guide to survey analysis and visualization software

We've pulled together our 30 years of experience helping clients adopt market research software into this helpful guide for you. Discover:

How to decide what type of software might be the best fit
The risks and benefits of adopting new market research software
What to look out for when you're making your selection
Tips on how to make the transition as smooth as possible

Download the guide

Brand preference and usage

Growing awareness is only one part of the puzzle. What really matters is turning awareness to usage and ultimately to loyalty. Harmoni’s pyramid graphs provide an interactive way to fully understand your brand’s awareness, usage, loyalty and any other measures of preference you care about. Automatically calculated conversion rates make diagnosing bottlenecks or problems visual and easy.

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Understand the motivations behind brand preference

When you have data describing why brands are selected in certain circumstances, Harmoni’s Space Graphs can reveal the relationships between brands and motivations so you can see exactly where you sit compared to your competitors.

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