Bringing it all together in ONE system
You already track your sales and transactional data via specific tools, so you know exactly what’s going on. Combining it with your market research data (plus any other data sources) in Harmoni, down to the SKU and respondent level, enables you to supercharge this information.
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Put the "what?" in context with the "why?"
Understanding your audience requires multiple data streams coming together so you can see the bigger picture. When you are able to connect survey responses with behavioral information such as sales data, you can see the “why” and the “what” of customer behavior. Legacy BI tools are hard-pressed to accomplish this, as they cannot easily process respondent-level data, leaving potential gaps in data - and audience understanding.
Uncover, update and share sales trends
Traditional static reporting techniques, like crosstabs or slides, can’t keep up with ever-changing trends in your sales data. You need a solution that automatically finds the most important metrics, dynamically updates them as new data comes in, and illustrates them in a way that your stakeholders can easily view and understand. Harmoni can accomplish all these tasks with ease, and you can use its cloud-based interface to present your findings in interactive dashboards.
A buyer's guide to survey analysis and visualization software
We've pulled together our 30 years of experience helping clients adopt market research software into this helpful guide for you. Discover:
- How to decide what type of software might be the best fit
- The risks and benefits of adopting new market research software
- What to look out for when you're making your selection
- Tips on how to make the transition as smooth as possible
Obtain a clearer picture through better data integration
Companies and brands have access to a huge number of data streams, and looking at each source in isolation doesn’t give the complete picture. Harmoni is data agnostic, allowing the integration of data from different sources and suppliers, ranging from market research data to sales, financial information, behavioral and social media data. Harmoni does the job, easily integrating and harmonizing data sources to align consumer understanding with tangible business outcomes.
Extract the most value from your data lake
Storing your data in a lake? Centrally locating your company’s data is just the first piece of the puzzle. Getting the data out in a format that is useful for taking action is particularly challenging, especially when it comes to critical consumer insights and survey data. Harmoni helps you make the most of sales and marketing-related data in your lake with a direct, secure connection so you can interrogate the data, find new insights, and generate shareable reports.