Improve customer satisfaction
Customers today have high expectations, desiring targeted and personalized experiences with every encounter. They want to be recognized as individuals with their own needs and wants. The only way you can accomplish this is with holistic customer data at your fingertips, and a system that quickly and intuitively brings the most important insights to the surface.
Connect consumer data for holistic insights
The days when a survey questionnaire gave us all the information we needed about our consumers are long gone. Instead, we must find ways to connect traditional types of market research input with the other touchpoints: manufacturing, sales, media, social media, customer feedback, transaction data and more. Harmoni brings it all together, intelligently, so you can make decisions based on the whole picture of your complicated audience.
A buyer's guide to survey analysis and visualization software
We've pulled together our 30 years of experience helping clients adopt market research software into this helpful guide for you. Discover:
- How to decide what type of software might be the best fit
- The risks and benefits of adopting new market research software
- What to look out for when you're making your selection
- Tips on how to make the transition as smooth as possible
AI-powered text analytics gives a greater understanding
People have a lot to say these days, and they’re saying it online in various ways via a variety of platforms. Gathering all this fragmented but essential information relating to your brand can seem overwhelming. Tapping into the power of artificial intelligence, Harmoni can process massive amounts of text data, such as that which comes from social media posts or customer reviews. It organizes and correctly codes these large, diverse data sets so you can make sense of this critical feedback - without all the manual labor.
Understand your customer profile
Consumers are constantly changing. You can’t afford to wait for insights, and delays are inevitable with manual, clunky, time-consuming, and expensive analysis and reporting methods, like static crosstab reports. Harmoni uses the power of automation and machine learning to bring all your customer data together, so you can find trends and profile audience groups much faster. The user-friendly interface provides real-time insights based on the latest available data, presented and shared through advanced reporting, dashboards, and storytelling capabilities.
Take the learnings from one customer to the next
Once you’ve integrated your consumer/customer data with your market research data and other available data, why not reverse engineer your findings to the rest of your customer database? When you find out what your customers say on social media and how they respond to surveys, you can apply those research findings to your remaining customers that have not been surveyed.