We interview Ray Poynter

If you’ve worked in the insights industry - you have probably heard the name Ray Poynter. Founder of #NewMR, author, speaker, and one of the research industry’s leading experts, Ray has a depth of knowledge that is hard to match.

In our exclusive interview with him at the recent Research Association New Zealand event, we asked Ray not just about his career but more about Ray Poynter “the person.” Not surprisingly, much of this conversation led back around to market research. Find out about his accidental entry into a career in this industry, and some of the stories he’s gathered along the way during his four decades as a researcher and insights professional.