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Data visualization: Think like a marketer

When Infotools' Horst Feldhaeuser presented at the Data Visualization Forum in Auckland, he urged his audience to think like a marketer when it comes to presenting your data. Read his article to see why.

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Horst Feldhaeuser recently presented at the Data Visualization Forum in Auckland, New Zealand. 

Horst, an experienced research marketer who is well known for his passion and verve for the industry, talked about the need for market researchers to change their approach to presenting their data. 

"We rock research design," Horst says. "But our insights rarely make it into the hearts and minds of decision-makers. Why?"

The Research Association of New Zealand has summarized his presentation in the latest issue of its quarterly magazine, InterVIEW. In the article, Horst talks about the five general levels of visualization and gives some useful tips for creating successful data visualizations.

Download the Article