just like you.
We believe in the power of curious minds.
It's in our DNA to be inquisitive, to speculate, and to figure things out. As big thinkers and fearless innovators, we join forces at work to make the world of research a more intelligible place. Infinite possibilities excite us, and the unfathomable intrigues us.
With three decades of experience partnering with both in-house corporate insights teams and market research agencies, we know your world. We've helped some of the world's best-known brands transform their approach to market research, put invaluable insights in the hands of their decision-makers, and tell stories that inspire action.
"Above all else, Infotools is a community of like-minded people who believe passionately in what we're doing. We started Infotools in 1990 to make research easy to access and help market researchers discover the hidden gems in their data. To this day, we continue to shape the future of data insights."
Our Leadership Team
We're driven by our passion for market research, a restless curiosity, and creative thinking. Our Leadership Team embodies the commitment, capability and reliability that are the cornerstones of the company.
Ant's passion for market research stretches back over 30 years and he's proud to have pioneered the use of innovative analysis tools in the market research industry.
Regional Director, Europe
Christina has 20 years of market research expertise and thrives on making sure researchers have the time and ability to uncover real insights.
Customer Success Director
Darren has spent almost 20 years in the market research industry. He always goes above and beyond to ensure he and his team deliver their best work to our customers.
Geoff has been involved in consumer insights in various ways since 1986. He is driven by the vision to help researchers realize the potential in the data they're collecting. He believes knowledge is power, but shared knowledge is super power!
With 15 years experience in a variety of industries, Gerard provides commercial insight to the bottom line, evaluating business strategies and highlighting the real business challenges and opportunities at the heart of the company.
Group Services Director
Horst is a passionate research professional with more than two decades experience in market research, marketing, and business consulting. He is actively involved in the research industry and is a sought-after conference presenter and contributor to industry publications.
Johan van Kuyk
Johan has ridden the digital wave for almost 20 years using his tech, design and business background to build exceptional product visions. Johan calls on the world's best design and user experiences as inspiration to push Harmoni forward, always with customers' needs as his guiding light.
Executive Vice President, Client Development
For more than 30 years, John has worked on both B2B and B2C research programs within the consumer packaged goods and technology industries. He has a unique mix of experience working across the enterprise, market research and software spaces and has conducted research programs in more than 70 countries.
Group Client Director
John has walked the analysis walk—on both the client and agency side—for over 30 years, helping global corporates unlock the magic in their research data. He guides insight leaders on how to take charge of their research data to provide greater insight and add maximum value to their organizations.
Group Client Director
Lena looks after the global Coca-Cola account. She manages a team spread across three continents and works with clients and their partners across 90+ markets. Lena has over two decades of experience in consumer insights in a wide range of markets, from fast moving consumer goods to telecommunications.
Executive Director & Co-Founder
Infotools was born out of Ron's desire to develop new interactive tools that would empower researchers to find and see relationships in their data in ways that were not previously possible. His pursuit of better and easier ways to analyze research data, especially through visualization tools, helps propel Harmoni forward.
Human Resources Director
Sarah ensures the Infotools team have the work environment they need to think, create, innovate and succeed in all that they do for their clients. She's the champion for Infotools' greatest asset: its people.
Account Director, New Zealand
Terry brings 30 years of research and data experience to the table. He loves working with Infotools' clients, helping them find new ways to apply data to business decisions. Terry is passionate about research and enjoys connecting with the curious, creative and innovative clients and colleagues of Infotools.
Technical Director & Solution Architect
Wisam is responsible for the continuous improvement of our solution architecture and design. He ensures that we meet customer needs and push the envelope when it comes to innovation and technology.
Where you can find us
New Zealand - Head Office
51 Hurstmere Road
+64 9 488 0111
Australia (Potentiate Pty Ltd)
Level 22, 60 Margaret Street,
Sydney, NSW 2000
+61 2 9437 4200
100 Pine Street
San Francisco, CA 94111
+1 800 474 9480 or +1 415 678 1987
Carpe Diem House
CRA - 65 ## 67-39
3 WeWork Waterhouse Square
London EC1N 2SW
+44 7718 670 995
Fancourt Office Park
Block 5, 1st Floor, E-Right
+27 71 607 5416