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A better way to market research

Researchers and insights professionals: you don't need stacks of line-flow paper reports and piles of crosstabs to prove your value. Infotools was founded, by researchers, because we knew that there was a better way to explore data and present insights in a fast, dynamic and interactive format that inspires action across organizations.

Three decades later, the same single-minded goal still motivates us. We help you see your data differently and make it easy for you to find and share compelling insights across your entire business. 

Established in 1990, and with a presence in the United States, Europe and New Zealand, we work with some of the world's best-known brands, including Coca-Cola, Orange, Samsung, Visa and Mondelēz.

Market Research Data Analysis Team

How we build collaborative partnerships with smart researchers 


We know our stuff, and our restless curiosity means we're always learning more.


We do what we say we will do.


We think differently and help our clients find new ways to do things.


We are committed to our clients and our colleagues.


We solve problems and make stuff work.


We do great work, and we enjoy ourselves along the way.

"The best survey analysis and deep mining, with simple and efficient report/export" 

“The online tool is a fantastic evolution of the current excel reports that we get from the agency. It is more accessible, flexible, intuitive and has the bonus of added functionality.”

“The tool allowed our team to quickly and easily mine the data for insights. It is a wonderful platform to support storytelling and address business issues.”

“Infotools is an incredible partner. Through the fast and intuitive tools in their system, we are able to continuously mine our research to answer relevant questions for our business. Their tools allow us to continuously uncover new insights and respond quickly, saving our business both time and money.” 

“Working with your client engagement team has been one of the absolute best vendor relationships of my 40+ year marketing research career.”