We're researchers,
just like you.

Unlocking the magic of market research to better understand customers.  


We believe in the power of curious minds

It's in our DNA to be inquisitive, to speculate and to figure things out. As big thinkers and fearless innovators, we join forces at work to make the world of research a more intelligible place. Infinite possibilities excite us, and the unfathomable intrigues us.

With three decades of experience partnering with both in-house corporate insights teams and market research agencies, we know your world. We've helped some of the world's best-known brands transform their approach to market research, put invaluable insights in the hands of their decision-makers, and tell stories that inspire action. 

Infotools meeting tea break

"Above all else, Infotools is a community of like-minded people who believe passionately in what we're doing. We started Infotools in 1990 to make research easy to access and help market researchers discover the hidden gems in their data. To this day, we continue to shape the future of data insights."

Ant Franklin


Want to talk?

Interested in market research, data analysis, insights, storytelling, dashboards, visualizations, data organizing?
All our favorite topics! We could talk for hours, but even 15 minutes will do. We're looking forward to hearing from you.