Blog

Sharing our news, views and research findings.
Exploring the changing world of consumer insight.

The future as we anticipated it is not going to happen, market researchers
21.06.16
1

Artificial intelligence will change the market research world as we know it. Leaders need to be a step ahead to prepare their people.

26.05.16
2

AI will impact market research, particularly our people – no question. We’ll need to help market researchers reinvent themselves before then.

Correspondence maps: see where your brand sits relative to competitors
17.05.16
0

Analyse your survey and market research data with a correspondence map to see where your brand sits in relation to your competitors.

10 amazing media, branding and market research changes happening right now
06.05.15
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Media. Branding. Market research. Here are 10 amazing changes, happening right now, that you’ll want to know about.

Let's infect market research with a plague of passion
16.04.15
4

Has market research lost its spark for the young up-and-comings? Here are 7 ways to ignite and sustain passion for our industry.