Infotools integrates data from different sources, working with all types of marketing data and with research companies around the world.

The Design of the database is absolutely fundamental

• To make the investigation of your data easy, the database needs to be well designed. We apply all our experience and skill in designing your database and so do the hard work for you.
• Making use of ESPRI's ability to find and display important relationships, using its underlying multivariate algorithms, requires us to set up and design each database in a special way to suit that particular data. It is not possible to simply flick a switch and convert tab package specifications into a database that will easily reveal all its patterns and relationships.
• The role of creating databases, therefore, is a fundamental component of the process required for successfully investigating market research and other data.

	Consumer research databases Custom designed to answer your marketing questions Respondent level flexibility Built in nets, averages and constructions Checked against source data to ensure accuracy and quality Designed to make your analysis and reporting easy
	Data Harmonisation Labels, tags, brands, periods etc can all be aligned either: - Across countries or - Across studies within a country Harmonisation  of ‘like’ variables leads to integrated reporting Harmonisation  enables multi source/multi country analysis
	Data Integration Bring your marketing data together Advertising spend, sales, GRP’s, economic data Overlay these measures in reporting to get the complete picture of your brand’s performance